Chinese consumers are “experimenting” with new recipes and trying to try to cook beef and lamb dishes at home. This is how the major changes caused by coronaviruses in the Chinese retail market are estimated by one of the largest New Zealand exporters, Beef + Lamb New Zealand (B + LNZ).
Also in China, online shopping is booming, as new conditions have forced people to look for new ways to meet their basic needs. Ongoing analysis of B + LNZ’s social media suggests that consumers are “experimenting” with new recipes and trying to cook beef and mutton at home. Consumers have also become more attentive to the health benefits of eating.
However, the virus also caused logistical delays and problems with the availability of cold storage for meat. Currently, logistics and transportation capacity in China are only 80% operating, and the country’s authorities are bringing meat from the state reserves to the market to keep prices under control.
“Unfortunately, the supply chain disruption is affecting Chinese ports / logistics, and is affecting key transit ports in Asia, which are important for products to reach other markets such as the Middle East and the European Union. Some shipping companies are not sure that they will be able to unload containers in China and decide to bypass the country and get to other Asian ports, “B + LNZ said in a press release.
Expected coronavirus outbreaks in regions such as Europe and North America are likely to pose another major problem for exporters.